The Ultimate Customer Experience in a Phygital World: How to Combine Physical and Digital Experiences
We live in a phygital world. What does that mean, you ask? It means that our interactions in the world are both physical and digital. The days of purely physical or purely digital interactions are gone. In order to be successful, businesses need to develop a Customer Experience strategy that incorporates both physical and digital interactions. In this blog post, we will discuss what phygital customer experience is and how to create an effective strategy for your business!