Challenge

Sodexo wanted to extend their market presence beyond large corporate companies by communicating their offer towards … SMBs.

Goal

By offering a simple simulation tool, Sodexo demonstrates to SMBs that Meal Vouchers can be an attractive incentive in their salary packages.

Our solution

  • Proto-personas; UCD Canvas
  • Interviews; Analysis; Conclusion Workshop (MVP scope)
  • Wireframing (UXR), Designs (UXD) and Prototyping
  • User testing including Eye-Tracking