Sodexo wanted to extend their market presence beyond large corporate companies by communicating their offer towards … SMBs.
By offering a simple simulation tool, Sodexo demonstrates to SMBs that Meal Vouchers can be an attractive incentive in their salary packages.
- Proto-personas; UCD Canvas
- Interviews; Analysis; Conclusion Workshop (MVP scope)
- Wireframing (UXR), Designs (UXD) and Prototyping
- User testing including Eye-Tracking