Build a simple simulation tool for new prospects : Sodexo
Challenge
Sodexo wanted to extend their market presence beyond large corporate companies by communicating their offer towards … SMBs.
Goal
By offering a simple simulation tool, Sodexo demonstrates to SMBs that Meal Vouchers can be an attractive incentive in their salary packages.
Our solution
- Proto-personas; UCD Canvas
- Interviews; Analysis; Conclusion Workshop (MVP scope)
- Wireframing (UXR), Designs (UXD) and Prototyping
- User testing including Eye-Tracking
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