Scientific
Our team relies on a rational process. We make assumptions, we determine the best methodology and we validate them by facts. Our methodologies and knowledge come from research into the humanities and social sciences.
expertises
User Experience Methodologies
A User Centric approach creates products and services that interest your customers.
The key to success is to focus on the needs and expectations of your users. This means you will design websites, apps, digital products or services that perform and stand out in the market. What do your (future) consumers want ? How do they behave online? For what elements are they willing to pay more ?
Design for – and with – your users
Your customers have been the center of our attention for more than 10 years ! Through user experience (UX), we shape and improve their satisfaction and loyalty. Our leitmotifs ? Usefulness and attractiveness. These allow us to meet the expectations and needs of your users and give them the most positive experience possible, while achieving your strategic objectives.
An effective and innovative approach
Your digital project deserves a professional approach to user experience that is
simultaneously :
Pragmatic
We first focus on the smallest possible reach (MVP) that meets our customers’ objectives, before iterating and further developing the product, always bearing the users’ needs in mind.
Co-creative
We believe that collective intelligence leads to successful solutions. Therefore, we practice facilitation techniques (such as Studio Design, Lego Serious Play, liberating structures), to get the most out of your expertise, our inspiration and feedback from your users.
One goal, 4 levers
Your goal is to guarantee the best user experience to your customers, your partners or your employees. The idea is to boost satisfaction, adoption and performance.
Our team offers you its multiple skills and varied profiles through 4 levers :
01
User Research
User research analyzes the behaviors and attitudes of your users.
Better knowledge of your Personas is essential. It makes it possible to design or improve products and services that are desirable, memorable and effective.
We support you at every stage of your user-centric design :
- Ergonomic audit
- User tests (face-to-face, remote, unmoderated, guerrilla…)
- Analytics
- A/B Testing
- Information architecture, card sorting
- Inquiry
- Interviews and observations
- Ideation workshops
- Personas and User Journeys
- Eye Tracking
- Analysis of emotions
- Coaching and training
- Content strategy
- Literature review
- Benchmark
- UX Writing
02
UX/UI Design
The UX/UI design translates user needs into an interface that is pleasant, intuitive and usable.
This interface is the most visible and strategic point of contact between your digital product and the user. It is the result of user research and your business objectives.
You can count on us to help you develop :
- Flow design
- Visual audit
- Design Studio
- Responsive interface design (mobile, tablet, desktop)
- Visual identity (logo, charter)
- Design System
- Motion design
- Prototyping
- Moodboard / benchmark
- Improved screens
03
Accessibility
E-accessibility makes your website or app easy to use for citizens and customers with disabilities. What’s more, this is also a legal obligation in certain sectors.
But e-accessibility also offers many other benefits: better search engine optimization, a larger audience, superior technical quality…
We guide you through this process :
- Accessibility audit (mock-ups, websites, documents)
- Design accessible
- Technical remediation
- Personalized support
- Development of a growth plan and strategy
- Training
04
Service Design
Service design creates or optimizes the combination of people, processes, communications, infrastructure and tools that interact with their beneficiaries.
Service design enables you to improve the quality of your service or create new offers in the market or in your company. It puts people at the center of attention in order to offer the best experience for your customers, but also for the members of your organization. This systemic approach is structured around the understanding of their needs and the design of sustainable and competitive routes.
Our tools for your service design project :
- User Research
- Ethnographic study
- Focus Groups
- Design Sprint
- Design Thinking
- Changet management
- Business strategy
- Touchpoint analysis
- Customer Journeys
- Facilitation
- Competitive analysis
DSTNYYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
A revamp for a leader in secure cloud communications
DSTNY
VOObusinessYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
Rewarding and supporting passionate independents who deliver an outstanding customer experience.
VOObusiness
MY.ONEYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
Your child’s development just a click away
MY.ONE
ConnectMeYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
The Swiss Army knife of business communication
ConnectMe
TeroYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
A single website combining the Lhoist brothers’ global vision
Tero
myBeeYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
Upgrade of the web platform for managing subsidies
myBee
SolvayYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
Conceive a consumption visualization tool
Solvay
SodexoYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.
Build a simple simulation tool for new prospects
Sodexo
