expertises

Boost the user experience

A User Centric approach creates products and services that interest your customers.

The key to success is to focus on the needs and expectations of your users. This means you will design websites, apps, digital products or services that perform and stand out in the market. What do your (future) consumers want ? How do they behave online? For what elements are they willing to pay more ?

Design for – and with – your users

Your customers have been the center of our attention for more than 10 years ! Through user experience (UX), we shape and improve their satisfaction and loyalty. Our leitmotifs ? Usefulness and attractiveness. These allow us to meet the expectations and needs of your users and give them the most positive experience possible, while achieving your strategic objectives.

An effective and innovative approach

Your digital project deserves a professional approach to user experience that is
simultaneously :

Scientific

Our team relies on a rational process. We make assumptions, we determine the best methodology and we validate them by facts. Our methodologies and knowledge come from research into the humanities and social sciences.

Pragmatic

We first focus on the smallest possible reach (MVP) that meets our customers’ objectives, before iterating and further developing the product, always bearing the users’ needs in mind.

Co-creative

We believe that collective intelligence leads to successful solutions. Therefore, we practice facilitation techniques (such as Studio Design, Lego Serious Play, liberating structures), to get the most out of your expertise, our inspiration and feedback from your users.

One goal, 4 levers

Your goal is to guarantee the best user experience to your customers, your partners or your employees. The idea is to boost satisfaction, adoption and performance.
Our team offers you its multiple skills and varied profiles through 4 levers :

01

User Research

User research analyzes the behaviors and attitudes of your users.

Better knowledge of your Personas is essential. It makes it possible to design or improve products and services that are desirable, memorable and effective.

We support you at every stage of your user-centric design :

  • Ergonomic audit
  • User tests (face-to-face, remote, unmoderated, guerrilla…)
  • Analytics
  • A/B Testing
  • Information architecture, card sorting
  • Inquiry
  • Interviews and observations
  • Ideation workshops
  • Personas and User Journeys
  • Eye Tracking
  • Analysis of emotions
  • Coaching and training
  • Content strategy
  • Literature review
  • Benchmark
  • UX Writing

02

UX/UI Design

The UX/UI design translates user needs into an interface that is pleasant, intuitive and usable.

This interface is the most visible and strategic point of contact between your digital product and the user. It is the result of user research and your business objectives.

You can count on us to help you develop :

  • Flow design
  • Visual audit
  • Design Studio
  • Responsive interface design (mobile, tablet, desktop)
  • Visual identity (logo, charter)
  • Design System
  • Motion design
  • Prototyping
  • Moodboard / benchmark
  • Improved screens

03

Accessibility

E-accessibility makes your website or app easy to use for citizens and customers with disabilities. What’s more, this is also a legal obligation in certain sectors.

But e-accessibility also offers many other benefits: better search engine optimization, a larger audience, superior technical quality…

We guide you through this process :

  • Accessibility audit (mock-ups, websites, documents)
  • Design accessible
  • Technical remediation
  • Personalized support
  • Development of a growth plan and strategy
  • Training

04

Service Design

Service design creates or optimizes the combination of people, processes, communications, infrastructure and tools that interact with their beneficiaries.

Service design enables you to improve the quality of your service or create new offers in the market or in your company. It puts people at the center of attention in order to offer the best experience for your customers, but also for the members of your organization. This systemic approach is structured around the understanding of their needs and the design of sustainable and competitive routes.

Our tools for your service design project :

  • User Research
  • Ethnographic study
  • Focus Groups
  • Design Sprint
  • Design Thinking
  • Changet management
  • Business strategy
  • Touchpoint analysis
  • Customer Journeys
  • Facilitation
  • Competitive analysis

Want to train yourself in User Research, Design, Accessibility or Facilitation ? Our experts can share their experiences and know-how with you.

Check our trainings

Your projects, our projects

Your goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

BefimmoYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Accelerate the company’s digital transformation

Befimmo

ONEYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Management and reservation of nurseries

ONE

OsomYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Better understand user needs

Osom

BeobankYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Double the conversion by rethinking the conversion funnel

Beobank

SodexoYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Build a simple simulation tool for new prospects

Sodexo

SolvayYour goals become our goals. To ensure total quality, we dedicate a squad of complementary profiles (UX Researchers, Service, Designers, UX/UI Designers, Facilitators and Accessibility Experts), to carry out your project in a given time and budget.

Conceive a consumption visualization tool

Solvay

See all our works